STATEMENT OF BELIEF

If MATTER were a magazine ... it would be a global briefing covering lifestyle, arts and culture. But it's NOT. 

If MATTER were a fashion label, it would produce timeless ready-to-wear. It would focus solely on quality fabrics, attention to details, and precise tailoring – and it would aim to merge the aesthetics of timelessness and irreverent classic signatures ... only to be sold by a street vendor in Odessa.

If MATTER were art, it would focus on dichotomies … such as inner versus outer experiences. It would appropriate poetry, drawing and painting, and marry text and image, abstraction, figuration, and historical information mixed with contemporary critique. It would appear pleasing to the eye, but not aiming to please anyone.

If MATTER were a steak ... it wouldn't just be the Wagu-type we chow down while ordering yet another Suntory Highball. It would be the sort you see bare-knuckle-fighters slap on their faces to prevent their eyeballs from popping out. It's proper beef. And we have it – 'cause WE GOT BEEF.

But ... it's more. Way more. And, then some. It's an attitude towards work-life balance. It's bold and beautiful, explicit and accurate, considered and impulsive. It's fashionable, frivolous and fuckable. Hard. It's solid, smart and sexy. It's about YES. It's about us.

We're the scribbles with a permanent marker on the forehead of our passed out drunk friend – telling him 'we love you'. Our daily discussions contain the words shit, fuck, pussy, please, excuse me and thank you. 

We're The Tylor Durden in Manolo Blahniks. The Johnny Rotten sipping chilled pinot. The Hedonistic Minimalist. The brutally honest friend. The Perfect Antihero. The daily dosage of good energy. The zero fucks given. The true grit and fun times ... all the way to Saint Barths.

And in the end ... it's all about making shit MATTER.